Mark Identification

DISCOVERY CHANNEL

Serial Number

75504710

Filing Date

Jun 18, 1998

Registration Date

Aug 7, 2001

Trademark by

DISCOVERY COMMUNICATIONS INC.

Classification Information

printed educational materials, namely, educator guides, course materials, lesson plans, activity projects, vocabulary lists and multimedia teaching kits, comprised primarily of flash cards, workbooks, jigsaw puzzles and bulletin boards, all for educational instruction in grades kindergarten through twelfth

Paper Goods and Printed Matter

on-line catalog ordering services in the field of educational products, such as educator guides, course materials, lesson plans, activity projects, vocabulary lists and multimedia teaching kits, comprised primarily of flash cards, work books, jigsaw puzzles, and bulletin boards; and preparing mailing lists on topics of interest for teachers and school administrators via the global computer information network

Advertising and Business

providing an on-line electronic bulletin board for transmission of messages among computer users concerning topics of interest for teachers and school administrators, such as school administration, course development, evaluation and administration

Telecommunications

providing educational information on a wide range of topics appropriate for kindergarten through twelfth grade curricula via the global computer information network

Education and Entertainment

computer services, namely, providing a portal web site offering links to on-line third party web sites featuring education information and educational products; providing on-line educational materials, such as lesson plans, classroom activity project instructions and materials, television programming suggestion plans, discussion questions, catalogs of educational products, vocabulary materials and academic standard materials, and educator guides

Computer and Scientific