Mark Identification

DIRECTLINK

Serial Number

75108142

Filing Date

May 22, 1996

Trademark by

BLUE CROSS AND BLUE SHIELD OF MASSACHUSETTS INC.

Classification Information

computer software for use by consumers of health care services for the administration of health insurance claims and in managing health care, and instructional manuals provided therewith

Electrical and Scientific Apparatus

computer services, namely, information storage and retrieval in the fields of health care, health services administration and human resources administration, for consumers of health care services

Advertising and Business

health insurance administration services for consumers of health care services

Insurance and Financial

computer services, namely, providing access to medical information, health care information and health insurance information to consumers of health care services via a computer data base; and computer programming service for others

Computer and Scientific