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Administering a wine club by means of selecting wines based on consumer expectations and arranging periodic shipment to club members; Wholesale buying club services in the field of wine and beer; Buying club services in the field of wine and beer; Online ordering wine club services; online retail store services featuring wine and wine accessories; Buying club services; Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; providing a website featuring product ratings and reviews in the field of wine for commercial purposes; Retail store services and online retail store services, both featuring wine and gift items; Mail order wine club services; promoting the wines of others by offering wine club discounts to members