Mark Identification

DIRECT ACCESS

Serial Number

75477834

Filing Date

May 1, 1998

Registration Date

Mar 2, 1999

Trademark by

BLUE CROSS AND BLUE SHIELD OF NEW JERSEY

Classification Information

prepaid financing and administration of medical, hospital and related health care services

Insurance and Financial

comprehensive health care benefit programs, rendered through a health maintenance organization, namely physician, dental, hospital, home health care, preventive health treatment, therapy, pharmacy, and ambulatory services

Computer and Scientific