DIGITAL:CONVERGENCE

COMPUTER SOFTWARE AND SYSTEM COMPRISING A SOFTWARE PROGRAM THAT INTERFACES WITH KEYSTROKE AUTOMATION APPARATUS FOR READING MACHINE-READABLE CODES AND CONVERTING THE CODES TO COMPUTER KEYSTROKES; AUDIO OR VIDEO TRANSDUCER FOR RECEIVING ENCODED AUDIO OR VIDEO THAT OPERATES TO LAUNCH A USER'S COMPUTER TO A WEBSITE ON THE GLOBAL COMPUTER NETWORK; HAND-HELD OPTICAL BAR CODE AND PROPRIETARY CODE READERS FOR CONVERTING MACHINE-READABLE CODES ON MAGAZINES, NEWSPAPERS AND OTHER PUBLICATIONS AND PRODUCTS TO SPECIFIC INSTRUCTIONS, WHICH INTERFACE WITH A COMPUTER PROGRAM TO CONNECT A USER'S COMPUTER TO A WEBSITE ON THE GLOBAL COMPUTER NETWORK; HAND-HELD SCANNER AND OPTICAL READERS THAT READ MACHINE-READABLE CODES