Mark Identification

DIGITAL MARKETING SCIENCE

Serial Number

78044562

Filing Date

Jan 23, 2001

Trademark by

FAIR ISAAC AND COMPANY INC.

Classification Information

Computer software and instruction manuals for use therewith, in the fields of modeling, scoring and analytics, marketing and solicitation, account origination, account management and customer management, risk management, communications management, data management, web integration, web site development, web data mining, web site testing and interface design, marketing, advertising, and marketing research and modeling; and computer software development tools.

Electrical and Scientific Apparatus

Guides, programming instruction manuals, manuals and teaching materials in the fields of modeling, scoring and analytics, marketing and solicitation, account origination, account management and customer management, risk management, communications management and data management, web integration, web site development, web data mining, web site testing and interface design, marketing, advertising, and marketing research and modeling.

Paper Goods and Printed Matter

Computerized database management; business information services; data warehousing and data mining in the fields of modeling, scoring and analytics, marketing and solicitation, account origination, account management and customer management, risk management, communications management and data management; statistical forecasting and analysis; business management consultation; preparing business reports; direct mail advertising for others; dissemination of advertising matter; cooperative advertising and marketing; providing consulting services in the fields of web integration, web site development, web data mining, web site testing and interface design, marketing, advertising, and marketing research and modeling.

Advertising and Business

Risk management; insurance consultation; insurance and financial services, namely web integration, web site development, web data mining, web site testing and interface design, marketing, advertising, and marketing research and modeling.

Insurance and Financial

Education and training in the fields of modeling, scoring and analytics, marketing and solicitation, account origination, account management and customer management, risk management, communications management, data management, web integration, web site development, web data mining, web site testing and interface design, marketing, advertising, and marketing research and modeling.

Education and Entertainment

Computer services, namely, providing temporary use of online non-downloadable software for use in accessing and searching data bases in the fields of modeling, scoring and analytics, marketing and solicitation, account origination, account management and customer management, risk management, communications management, data management, web integration, web site development, web data mining, web site testing and interface design, marketing, advertising, and marketing research and modeling; computer systems analysis and consultation; web hosting services.

Computer and Scientific