DIAMOND LOYALTY PROGRAM BY DAVID'S

Loyalty program for retail and online retail store services, namely, providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services; loyalty program for retail and online retail store services, namely, administration of a customer loyalty program which provides rewards in the form of credit to purchase products and services, product discounts and promotions, retail and online retail store discounts, and related benefits to customers in order to promote and reward customer loyalty; providing an incentive award program for customers through the issuance and distribution of loyalty reward numbers for the purpose of promoting and rewarding loyalty