DFA

Computer software for administering online exchanges and online auctions for buying and selling advertising, for matching buyers and sellers of advertising, for tracking advertising performance, for managing, distributing and serving advertising, for analyzing advertising data, for reporting advertising data, and for optimizing advertising performance

Computer services, namely, acting as an application service provider (ASP) featuring software for administering online exchanges and online auctions for buying and selling advertising, for matching buyers and sellers of advertising, for tracking advertising performance, for managing, distributing and serving advertising, for analyzing advertising data, for reporting advertising data, and for optimizing advertising performance