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Computer software for use by e-commerce retailers and others to perform electronic business transactions via a global computer network and to create, customize and manage customer loyalty programs, including the management of customer relationships; Computer application software for mobile phones and other devices, namely, software for offering personalized discounts and rewards to shoppers in real time based on his/her previous purchases, browsing history and shopper attributes, for use by online retail store services featuring a wide variety of consumer goods of others; and Computer application software for mobile phones and other mobile devices, namely, software for offering personalized discounts and rewards to shoppers in real time based on his/her previous purchases, browsing history and shopper attributes, for use by online marketplaces featuring a wide variety of consumer goods

online non-downloadable software for use by e-commerce retailers to create, customize and manage customer loyalty programs, including the management of customer relationships; developing and hosting a server on a global computer network for the purpose of facilitating e-commerce via such a server