DECISIONPOINTS

Providing business intelligence services; Consumer marketing research and consulting related thereto; Marketing services, namely, consumer marketing research and advertising services; Consulting services in the field of customer acquisition and data-driven marketing; Compilation, systemization, and provision of consumer data for marketing and advertising services; Development and delivery of custom consumer marketing audiences for marketing campaigns; Consumer audience segmentation and targeting services; Consulting services in the field of data hygiene, marketing strategy, and marketing optimization; Business research services in the field of business analytics, consumer analytics, and consumer marketing intelligence; Market research and survey design services; Outsource service provider in the field of business analytics, business intelligence, and data processing

Platform as a service (PAAS) featuring computer software platforms for business intelligence, namely, analyzing consumer data, consumer profiling, data enhancement, and identifying marketing prospects; Software as a service (SaaS) featuring software for consumer data preparation, transformation, validation, enrichment, and identity resolution; Software as a service (SaaS) featuring software for analyzing and managing consumer data, consumer audience segmentation, data science and modeling, and identifying marketing prospects; Providing temporary use of non-downloadable software for managing and optimizing marketing campaigns; Cloud computing services featuring software for storing, integrating, and analyzing marketing data; Development and deployment of data science and artificial intelligence (AI) models for marketing and advertising use; Providing online non-downloadable software for market research survey design, fielding, execution, reporting, and analytics