D/CIPHER+

Advertising technology services in the nature of a performance-focused contextual ad-targeting tool; Placing advertisements for others, namely, ad-targeting based on contextual data and predictive analytics; Providing advertising campaign management services related to intent and contextual ad targeting in the nature of tracking, analyzing, and reporting on and consumer responses to advertisements and promotional materials; Advertising research services; Advertising research services in the field of providing performance-focused intent and contextual ad targeting tools; Advertising research and insights services in the nature of matching advertising creative assets to a performance-focused contextual or intent based ad targeting campaign; Advertising research and insights services in the nature of matching consumer data to contextual and intent based insights for the purposes of delivering advertising campaigns