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Promotional services; organisation and conducting of trade fairs, exhibitions, colloquiums and congresses for advertising purposes; advertising; radio advertising; television advertising; sales promotion for others in relation to eyewear, sunglasses, spectacle lenses, eyeglass frames, eyeglass cases, eyeglass chains, eyeglass cords, computer software, optical apparatus and instruments, printed matter, printed publications, books, journals, newspapers, leaflets, pamphlets, catalogues and other publications