DATALINE

Computer software for collecting data on the use of computer software, mobile applications, and websites; Computer software for transmitting data via computer and communication networks; Downloadable computer analytics software used to report and measure what customers do with applications used on web and mobile sites; Downloadable software for collecting, managing, automating, integrating, analyzing, reporting, and tracking a wide variety of data and information; Downloadable application featuring software for tracking web site activity and managing, monitoring, tracking, and optimizing the performance and effectiveness of marketing campaigns; Downloadable software for collecting, managing, integrating, analyzing, monitoring, and tracking the performance of websites through web user behavior

Marketing and business data analytics services for web and mobile sites, namely, analysis of data in the fields of advertising, marketing, sales, customers, product usage, and market trends and actions; Market research; Collection, reporting, analysis and integration of data related to the use of websites and the effectiveness of marketing campaigns; Computerized database management; On-line tracking of customer digital footprint for product marketing, product development, and product management purposes; Marketing services, namely, conducting consumer tracking behavior research and consumer trend analysis; Business monitoring and consulting services, namely, tracking web sites and applications of others to provide strategy, insight, marketing, sales, operation, and product design; Advertising, promotion and marketing services in the nature of e-mail campaigns; Market research, namely, attribution analysis on sales for others

Transmission and distribution of customer data segments to applications and media platforms for others; Computer services, namely, electronic data transmission to third party service providers on behalf of others via computer and communication networks; Computer services, namely, electronic data transmission to third party application programming interfaces (APIs) on behalf of others via computer and communication networks; Electronic data transmission into customers' data stores or other third party tools built to receive such data without additional formatting

Providing an online computer database for use in electronic data storage of data on remote servers via computer and communication networks; Application service provider featuring application programming interfaces (API) software for enabling users to submit and store data on remote servers via computer and communication networks; Providing temporary use of online non-downloadable software for viewing data received via computer and communication networks; Providing temporary use of online non-downloadable software for viewing real-time data on user-generated events occurring in computer software, mobile applications, and websites; Data conversion of electronic information; Computer services, namely, document data transfer from one computer format to another; Computer services, namely, data conversion of electronic information to meet the input format requirements of third party service providers and application programming interfaces (APIs); Providing temporary use of non-downloadable software to electronically submit stored data to third party service providers via computer and communication networks; Providing temporary use of non-downloadable software to electronically submit stored data to third party application programming interfaces (APIs) via computer and communication networks; Providing a website featuring temporary use of on-line non-downloadable software development tools and on-line non-downloadable application programming interface (API) software for storing and accessing data on remote servers for use by software developers; Providing temporary use of non-downloadable software for activating the functionality of third-party applications; Software as a service (SAAS) used to report and measure what customers do with applications used on web and mobile sites; Software as a service (SAAS), namely, hosting computer software applications for others; Software as a service (SAAS) for collecting, managing, automating, integrating, analyzing, reporting, and tracking search results and a wide variety of data and information; Software as a service (SAAS) for tracking website activity and managing, monitoring, tracking, and optimizing the performance and effectiveness of marketing campaigns and keyword search performance; Software as a service (SAAS) for collecting, managing, integrating, analyzing, monitoring, and tracking the performance of websites through web user behavior