Mark Identification

DATALAB

Serial Number

76486322

Filing Date

Jan 31, 2003

Registration Date

May 17, 2005

Trademark by

CONNEXIONS LOYALTY INC.

Classification Information

computer software downloadable via the Internet, for use in managing and analyzing data in connection with incentive marketing programs and loyalty programs

Electrical and Scientific Apparatus

BUSINESS ANALYSIS AND MARKET RESEARCH SERVICES, ALL IN THE FIELD OF CUSTOMER PURCHASING ACTIVITY AND REDEMPTION OF REWARD POINTS

Advertising and Business

DATA WAREHOUSING; APPLICATION SERVICE PROVIDER FEATURING SOFTWARE IN THE FIELD OF MANAGING AND ANALYZING DATA IN CONNECTION WITH INCENTIVE MARKETING PROGRAMS AND LOYALTY PROGRAMS

Computer and Scientific