Mark Identification

DALE EARNHARDT JR.

Serial Number

76077198

Filing Date

Jun 23, 2000

Registration Date

Jan 14, 2003

Trademark by

DEJ HOLDINGS LLC

Active Trademark

Classification Information

[ Air fresheners for automobiles ]

Pharmaceuticals

Metal items, namely, [ key rings, key chains, ] [ key clips, key racks, money clips, ] [ collector tin containers sold empty, ] automobile license plates, automobile license plate frames, [ ornaments and ] decorative street signs, none of the foregoing made of precious metals

Metal Goods

[ Knives and pocket knives, ] [ manicure sets and collector spoons ]

Hand Tools

[ Computer peripherals, namely computer mouse and mouse pads; computer software, namely, computer race games and computer programs featuring screen savers; telephones; walkie-talkies; radios; decorative magnets; cellular phone cases and compact disk accessories, namely, storage cases and carrying cases ]

Electrical and Scientific Apparatus

[ Automobile and truck windshield sun shades and automobile splash guards ]

Vehicles

[ Jewelry, namely, ] [ earrings, necklaces, bracelets, ID bracelets, barrettes, ] [ pins, lapel pins, and ] [ belt buckles, ] [ all of precious metals; watches, and pocket watches; ] [ clocks ] [ ; ] [ * and * wall clocks ] [ and watch bands ]

Jewelry

Paper goods and printed matter, namely, decals, stickers, bumper stickers, [ window stickers, ] calendars, [ postcards, ] [ note pads, cubes of note paper, folders, ] trading cards, [ playing cards, ] mounted and unmounted photographs, posters, [ three-ring binders, letter openers, ] [ cake decorating products and checkbook covers ]

Paper Goods and Printed Matter

[ Leather, imitation leather, or fabric goods, namely, ] [ money clips, coin purses, credit card cases, business card cases, travel cases, portfolios, ] [ luggage, book bags, backpacks, belt bags, duffel bags, handbags, ] [ wallets, ] [ tote bags, messenger bags, ] [ attache cases, and shot glass bags; coasters, ] [ umbrellas and ] [umbrella bags, beach umbrellas, and ] [ golf umbrellas ]

Leather Goods

[ Chairs, folding chairs and carrying cases therefor, ottomans, stadium seat cushions, ] [ picture frames, ] [ photo stands, keepsake boxes, shadow boxes, plaques, non-metal key rings, ] lanyards, [ non-metal key chains, ] [ non-metal key racks, decorative tins, non-metal collector tins, wastebaskets, ] [ tapestry pillows, ] [ plastic antenna flags, picture telescope key chains, plush key chains, ] plastic novelty license plates [ and plastic banners and plastic pennants ]

Furniture and Articles not Otherwise Classified

Housewares and glass, namely, drinking glasses, [ shot glasses, ] cups, [ and ] mugs, [ collector plates, ] [ salt and pepper shakers, ] [ rubber, plastic, or foam insulating beverage holders, rubber, plastic, or foam insulating food containers and coolers, ] [ water bottles sold empty, hip flasks, ] [ steins, ] [ * and * wastebaskets, ] [ wind chimes, plastic coasters, ] [ resin figurines, and ] [ sculptures ]

Housewares and Glass

[ banners, pennants, and flags not made of paper or plastic; and ] [ bedding sets consisting of sheets, pillow cases, pillow shams, comforters, and dust ruffles; afghans, ] [ fabric wall hangings, ] [ wood products with tapestry inserts, tapestry stockings ]

Fabrics

Clothing, namely, caps, hats, shirts, T-shirts, [ polo shirts, ] [ windshirts, fleece pullovers, ] [ ladies' night shirts, ] jackets, [ jeans, shorts, pants, overalls, raincoats, ] [ rain ponchos, ] * and * costumes, namely, driver suits [, cloth baby bibs, and ] [ belts ]

Clothing

[ Ornamental novelty pins and clips for clothing, and belt buckles not of precious metal, collector thimbles, hair scrunchies, shoelaces and decorative ornamental tags for shoelaces ]

Fancy Goods

[ Rugs, mats, and wallpaper borders and automobile floor mats ]

Floor Coverings

[ Golf balls, golf ball tags, baseballs, yo-yos, ] [ plush animals, plush toy cars, ] [ plush coin holders, fishing rod holsters, construction toys, toy banks, collector dolls,] miniature cars, [ miniature automobile hoods, ][ miniature automobile trunks, miniature automobile quarter panels, pool cues, pool cue cases, shot bags, ] [ toy and miniature driver helmets ] [ and ] [ toy model car kits ]

Toys and Sporting Goods

[ Candy and popped popcorn ]

Staple Foods

Entertainment services in the nature of participating in professional automobile races and related exhibitions

Education and Entertainment