DAA DIGITAL ANALYTICS ASSOCIATION

Association services, namely, promoting the interests of industry practitioners, vendors, Consultants, and educators in the field of web analytics by providing and sponsoring research, educational, and networking opportunities

Development of voluntary standards for use in the field of web analytics; testing, analysis and evaluation of the goods and services of others for the purpose of certification; testing, analysis, and evaluation of the knowledge, skills and abilities of others for the purpose of certification and re-certification in the field of web analytics