CUSTOMERLAB

Business, economic and market consulting services, namely, providing business expert analysis and study, providing business management consulting, conducting consumer tracking behavior research and consumer trend analysis, and providing information and analysis in the fields of business economics for retail and service facilities, all of the foregoing performed by compiling and systematizing information from client files and marketing central information files into databases and by compiling and systematizing geographic and demographic data into databases, delineating specific primary service areas for each operating location by analyzing geographic draws, conducting a statistical scan of household and business population within each defined market or primary service area, comparing each location's customer base statistics to the market statistics to uncover target segment concentrations and gaps, as well as identifying opportunities and priorities, modeling purchase demand for products and services, evaluating existing competition to calculate each location's expected natural fair share, calculating penetration by product and service and identifying the incremental opportunity, defining location specifics, segmenting product- and service-specific growth opportunities, analyzing household and business penetration, analyzing customer share of wallet, retention and attrition, identifying customer segments for retention and development, aligning marketing resources with incremental opportunity, and valuing the expected return