CROWN ROYAL
Mark Identification

CROWN ROYAL

Serial Number

97403336

Filing Date

May 10, 2022

Trademark by

DIAGEO NORTH AMERICA INC.

Classification Information

Downloadable computer game software relating to virtual goods, namely, beverages, branded clothing, footwear, headwear, fashion accessories, eyewear, jewelry and handbags, all for use in online virtual worlds and all relating to an alcoholic beverage brand; downloadable computer software relating to an alcoholic beverage brand for interactive games for use via a global computer network and through various wireless networks and electronic devices; downloadable software for engaging in social networking and interacting with online communities, accessing and streaming multimedia entertainment content, and for providing access to an online virtual environment, and downloadable software in the nature of a mobile application for users to browse and perform electronic transactions of retail consumer goods relating to an alcoholic beverage brand; downloadable computer software for the creation, production and modification of digital animated and non-animated designs and characters, avatars, digital overlays and skins for access and use in online environments, virtual online environments, and extended reality virtual environments; downloadable mobile application software for ordering non-alcoholic or alcoholic beverages; downloadable computer software for providing access to digital electronic content and experiences pertaining to non-alcoholic and alcoholic beverages in a virtual environment including a metaverse, virtual reality, augmented reality, mixed reality, extended reality, or a combination thereof via an internet portal or other communication network, all relating to an alcoholic beverage brand; downloadable mobile application software for providing access to digital electronic content and experiences pertaining to non-alcoholic and alcoholic beverages in a virtual environment including a metaverse, virtual reality, augmented reality, mixed reality, extended reality, or a combination thereof via an internet portal or other communication network relating to an alcoholic beverage brand

Electrical and Scientific Apparatus

Retail store services and online retail store services relating to non-alcoholic and alcoholic beverages relating to an alcoholic brand; online retail store services relating to downloadable virtual goods for use online, namely, beverages, branded clothing, footwear, headwear, fashion accessories, eyewear, jewelry, and handbags all relating to an alcoholic brand; provision of an online marketplace for buyers and sellers of downloadable digital non-alcoholic and alcoholic beverages and branded clothing, footwear, headwear, fashion accessories, eyewear, jewelry and handbags authenticated by non-fungible tokens (NFTs) all relating to an alcoholic brand

Advertising and Business

Entertainment services, namely, providing on-line, non-downloadable virtual goods, namely, digital art, photographs, videos, and audio recordings, all for use in virtual environments created for entertainment purposes, and all relating to an alcoholic beverage brand; Entertainment services, namely, providing on-line, non-downloadable virtual clothing, footwear, headwear, fashion accessories, eyewear, jewelry, handbags, and beverages, all for use in virtual environments created for entertainment purposes and all relating to an alcoholic brand; Entertainment services in the nature of organizing, arranging, and hosting virtual performances, art exhibition services and social entertainment events relating to an alcoholic brand; Virtual reality and interactive game services provided online from a global computer network and through various wireless networks and electronic devices relating to an alcoholic brand; Hosting of virtual events for social entertainment purposes in the metaverse and virtual worlds relating to an alcoholic brand

Education and Entertainment