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computer service, namely, acting as a software-as-a- service provider (SaaS) in the field of web analytics to host software that collects, manages, integrates, analyzes, monitors, and tracks the performance of websites through web user behavior; Software as a service (SAAS) services featuring software for providing use of on-line non-downloadable computer software for the purpose of optimizing the performance and effectiveness of online and offline advertising and marketing campaigns to track, capture, analyze, target, share and monetize user, demographic, lifestyle and behavioral data and information from online website traffic and multiple third-party sources; application service provider featuring software to track, capture, analyze, target, share, and monetize user and demographic information from online website traffic and multiple third-party sources; application service provider featuring software in the field of website audience analysis to host software that collects, manages, integrates, analyzes, monitors, and tracks the activity of web users, all for the purpose of optimizing the performance and effectiveness of online and offline advertising and marketing campaigns Software as a service (SAAS) services featuring software for displaying, sharing, transmitting tracking, tagging, collecting, analyzing, managing, uploading, and downloading images, photographs, video, electronic media, and a wide variety of data; Platform as a service (PAAS) featuring computer software platforms for displaying, sharing, transmitting tracking, tagging, collecting, analyzing, managing, uploading, and downloading images, photographs, video, e electronic media, and a wide variety of data; Software as a service (SAAS) services featuring software for allowing others to tag, capture, analyze, target, share and monetize demographic, lifestyle, consumer purchasing decisions, and online behavioral data; Software as a service (SAAS) services featuring software for web analytics and measuring consumer purchasing decisions, online behavioral data, web user behavior, brand awareness and brand engagement; Platform as a service (PAAS) featuring computer software platforms for businesses to display, share, transmit, track, tag, collect, analyze, manage, upload, and download images, photographs, video, electronic media, and a wide variety of data in the field of purchasing and online behavioral habits; Platform as a service (PAAS) featuring computer software platforms for businesses to tag, capture, analyze, target, share and monetize demographic, lifestyle, consumer purchasing decisions, and online behavioral data Software as a service (SAAS) services featuring software for use in sales, advertising, and marketing; software as a service (SAAS) services featuring software for collecting and integrating consumer data and for creating and deploying personalized digital marketing campaigns to target consumers based on their history, preferences and behaviors; software as a service (SAAS) services featuring software for collecting and integrating data about advertising and marketing campaigns, for creating, tracking, monitoring, measuring and analyzing the performance and effectiveness of advertising and marketing campaigns, for creating, tracking, monitoring, measuring and analyzing customer acquisition, conversion, and retention strategies, and for creating, tracking, monitoring, measuring and analyzing conversion rate optimization; software as a service (SAAS) services featuring software that provides integrated management intelligence by combining information from various databases and presenting it in an easy-to-understand user interface and providing applications, tools, and services for the management and presentation of such information; software as a service (SAAS) services featuring software for creating, testing, and optimizing websites and webpages