Mark Identification

CREDIT FOR THE WAY YOU LIVE

Serial Number

78275157

Filing Date

Jul 16, 2003

Trademark by

PROVIDIAN FINANCIAL CORPORATION

Classification Information

Promoting credit card use and the sale of goods and services of others through the administration of incentive award programs, purchase points for credit card use and membership discount cards

Advertising and Business

Credit card services; evaluation of credit bureau data; electronic payment, namely electronic processing and transmission of bill payment data; bill payment services; financial information provided by electronic means; financial services, namely providing consumer loans; providing information in the field of financial investment; banking investment and financial services in the fields of banking deposit services, loan financing and temporary loans; insurance agencies, brokerage, administration, claims processing, consultation and insurance underwriting in the fields of life, health, and accident insurance

Insurance and Financial