Mark Identification

CR

Serial Number

75373515

Filing Date

Oct 15, 1997

Trademark by

NETCENTIVES INC.

Classification Information

Publications, namely, manuals, magazines, newsletters, and brochures in the fields of marketing, marketing research, promotional programs, incentive award programs, and use of computer software and hardware

Paper Goods and Printed Matter

conducting employee incentive award programs to promote employee performance; conducting consumer and business incentive award programs to promote the purchasing of goods and services of others and to promote traffic to and usage of sites on the global computer network

Advertising and Business

electronic cash, electronic credit card, and electronic debit card transactions

Insurance and Financial