COOLEXTRAS

Administration of a consumer membership program for enabling participants to obtain discounts, savings and rebates on consumer merchandise, dining, car rental, travel and lodging, gifts, healthcare services and products, fitness and exercise products and services, personal finance products and services, home improvement products and services, automotive products and services, and movies, recreation and other leisure and entertainment activities, providing the foregoing services via an online website; providing on-line consumer product guides and directories, providing consumer hotline services for questions about products and services