CONTINUOUS BUSINESS INTELLIGENCE
Mark Identification

CONTINUOUS BUSINESS INTELLIGENCE

Serial Number

78614654

Filing Date

Apr 22, 2005

Trademark by

ACNIELSEN CORPORATION

Classification Information

Downloadable software and software on computer media, namely, computer software for use in business planning and analyzing product and store sales and profit information, advertising, promotion, trade and marketing planning and programs, and market research; and computer software for database management, coding, data importation, integration, and harmonization

Electrical and Scientific Apparatus

Market research services; business research services; retail marketing and sales information services; providing an on-line computer database in the fields of market research, consumer product, product retailer, demographics, advertising, and manufacturer information; marketing and sales volume tracking; conducting, analyzing, and reporting advanced modeling, consumer purchase and promotion response behavior, promotion execution, frequent shopper customer behaviors, customer loyalty marketing programs analysis, and promotion and incentives program analysis; analyzing and preparing reports based on the same; survey research; analyzing market research data and preparing product marketing plans; reviewing, coding and conforming client product and marketing data and records; conversion of product and marketing and data records of others into standardized code for use in electronic database; and marketing and business consulting services

Advertising and Business

Providing temporary use of online nondownloadable software, namely electronic database and computer software for creating, accessing, updating, viewing, manipulating, analyzing, and preparing reports from information contained in electronic database in the areas of market research, demographics, advertising, consumer product, product retailer and manufacturer information via a global computer network, dial-up connection, or other computer network; business planning software, namely, computer software used for analyzing sales and profit information and for advertising, promotion, sales, trade and marketing planning; computer software for database management, coding, data importation, integration, and harmonization; and survey research

Computer and Scientific