Mark Identification

CONTENT ECONOMY

Serial Number

75659216

Filing Date

Mar 12, 1999

Trademark by

RECIPROCAL INC.

Classification Information

Computer software used to effect secure commercial transactions via computer networks, and to process and manage information regarding such transactions

Electrical and Scientific Apparatus

Business information management and general information clearinghouse services that permit businesses to track and review data regarding buying patterns, buying trends, and the status of individual transaction conducted via computer networks

Advertising and Business

financial transaction processing services, namely processing of checks, credit cards, charge cards, debit cards and on-line debit and credit accounts that enable businesses to conduct secure financial transactions via computer networks

Insurance and Financial

computer consulting services and computer technical support, namely (i) providing a technical support hotline and on-line service to answer database and software program questions, and (ii) computer consultation services regarding customizing and integrating software; services that enable businesses to conduct, track and review data regarding online transactions, namely data encryption, cross-plaltform conversion of digital content into other forms of digital content, hosting of digital content on a global computer network, and providing electronic verification of on-line orders of digital content and generating electronic permission codes which then allow users to access said digital content

Computer and Scientific