CONSUMEROLOGY

Strategic business analysis and business advice regarding pharmacy benefit management, pharmaceutical end-user behavior, healthcare consumer use behavior; market study and analysis of healthcare, healthcare benefits, and pharmacy benefits effecting health behavior change and choice at the patient level; market analysis and reporting of the effectiveness of tailored health messaging and support at the patient level; business development services, namely, providing assistance to businesses in the healthcare industry in developing scientifically sound hypotheses for improving health decision making and behavior