CONSUMEROLOGY

strategic analysis and advice regarding pharmacy benefit management, pharmaceutical end-user behavior, healthcare use behavior; market study and analysis of healthcare, healthcare benefits, and pharmacy benefits effecting health behavior change and choice at the patient level; market analysis and reporting of the effectiveness of tailored health messaging and support at the patient level; business development services, namely, providing assistance to businesses in the healthcare industry in developing scientifically sound hypotheses for improving health decision making and behavior

advisory services and consultancy regarding healthcare benefits and pharmacy benefits; provision of information and analysis in the fields of healthcare benefits and pharmacy benefits

scientific research and evaluation of scientifically sound hypotheses for improving health decision making and behavior; scientific research and evaluation services, namely, translating findings from psychology, sociology, anthropology, behavioral economics, cognitive Linguistics, bioethics, neuroscience and other fields to the improvement of health behavior and choice application and testing of tailored messaging to subgroups of prescription drug utilizers

advisory services and consultancy regarding healthcare; provision of information and analysis in the field of healthcare