CONSUMER DENTAL PLANS CO.

DIRECT MAIL DENTAL ADVERTISING SERVICE THROUGH A PROGRAM WHICH PROVIDES SUBSCRIBER DENTISTS WITH A PROMOTIONAL KIT THAT INCLUDES A LIST OF NAMES AND ADDRESSES OF RESIDENTS AND PROSPECTIVE PATIENTS IN THE DENTAL PRACTICE AREA TOGETHER WITH A PACKAGE OF ADVERTISING MATERIALS, LABELS, ENVELOPES, SAMPLE LETTERS, AND OTHER COPY ESPECIALLY DESIGNED TO DEVELOP NEW PATIENTS