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Application service provider featuring application programming interface (API) software for enabling the personalization of online information, display, videos, pictures, messages, data, offers and advertisements through the collection and analysis of user and contact information for the purpose of creating a richer and deeper connection between the user and a brand; Software as a service (SAAS) services featuring software for website personalization, chat modules that integrate artificial intelligence and machine learning to create personalized webpages for specific users through advertisements, media, special offers and incentives, and a customer data platform (CDP) that integrates CRM, analytics providers and external digital marketing infrastructure