Mark Identification

CONCRETE THINKING

Serial Number

78186152

Filing Date

Nov 18, 2002

Registration Date

Jan 10, 2006

Trademark by

CEMENT ASSOCIATION OF CANADA

Classification Information

Pre-recorded computer software containing training materials relating to concrete and cement manufacturing

Electrical and Scientific Apparatus

Printed materials, namely, brochures about the concrete industry; printed training materials in the field of preparation of concrete for use in constructions

Paper Goods and Printed Matter

Promoting the services of the concrete and cement industry through the distribution of printed, video and audio promotional materials, all of the foregoing in the field of concrete and cement manufacturing; public relations services, namely, providing media relations and advertising services in the nature of direct mail advertising and advertising flyer distribution for others to the concrete and cement industry; advertising services, namely, advertising agencies, direct mail advertising, dissemination of advertising via the Internet for others to the concrete and cement industry; promoting construction programs namely, direct mail advertising; providing television advertising for others to the concrete and cement industry; providing radio advertising for others to the concrete and cement industry; providing telephone advertising for others to the concrete and cement industry in the nature of prerecorded telephone advertising messages

Advertising and Business

Providing a web site about construction projects to others in the concrete and cement industry

Building Construction and Repair

providing a web site in the field of concrete and cement manufacturing

Treatment of Materials

Promoting award programs and sponsorship event programs in the field of cement and concrete manufacturers, namely, providing recognition and incentives by the way of awards to demonstrate excellence in the field of cement and concrete manufacturing; conducting classes, seminars and workshops in the field of concrete and cement technology and manufacturing in general and as they relate to construction

Education and Entertainment