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Computer application software for mobile phones, namely, software for networked contests and games; Computer application software for networked contests and games, namely, software for online games and contests in which users can compete for prizes using interactive and social games to win retail products, travel, entertainment events and personal experiences with film, TV and sports celebrities; Computer hardware and software systems for online games and contests in which users can compete for prizes using interactive and social games to win retail products, travel, entertainment events and personal experiences with film, TV and sports celebrities; Downloadable mobile applications for contests and games; Downloadable software in the nature of a mobile application for online games and contests in which users can compete for prizes using interactive and social games to win retail products, travel, entertainment events and personal experiences with film, TV and sports celebrities