Mark Identification

COMPETITIVE MEDIA REPORTING

Serial Number

75173722

Filing Date

Sep 30, 1996

Registration Date

May 5, 1998

Trademark by

VNU ADVERTISING EXPENDITURE CORP.

Classification Information

computer software and programs for use in the field of advertising and media marketing to provide tactical comparative information for product and advertising management concerning brand advertising and spot markets, broadcast networks and cable networks

Electrical and Scientific Apparatus

providing advertising media marketing information, namely, tactical comparative information for product and advertising management concerning brand advertising and spot markets, broadcast networks and cable networks

Advertising and Business