COMMITMENT TO CONSUMER CHOICE
Mark Identification

COMMITMENT TO CONSUMER CHOICE

Serial Number

77861626

Filing Date

Oct 30, 2009

Registration Date

Dec 14, 2010

Trademark by

DIRECT MARKETING ASSOCIATION INC.

Classification Information

Compilation of database of names of consumers who have indicated their preferences regarding the receipt of unsolicited promotional messages through the mail or other media; maintaining a database registry of names of consumers who have indicated their preferences regarding the receipt of unsolicited promotional messages through the mail or other media; maintenance of a registry featuring consumer preferences about when the consumer may be contacted by marketers, specifically regarding do-not-mail, and e-mail preferences; subscription services, namely, providing marketers with access to a registry featuring lists of consumers' preferences regarding do-not-mail, e-mail or otherwise solicit files and other information regarding consumers' preferences with respect to unsolicited promotional messages; providing a web site which allows consumers to register to opt-out of unsolicited commercial solicitations, to set their preferences regarding the receipt of unsolicited commercial solicitations, and/or to receive commercial solicitations from specific marketers; providing consumer information in the field of direct marketing preferences; providing a web site which allows marketers to provide consumers with special offers and benefits based on their interaction with the site; promoting public awareness of consumers ability to control and manage the receipt of commercial promotions; providing information on the topic of consumer control over the receipt of commercial promotions; administration of a program for informing consumers of their ability to set their preferences regarding receipt of commercial promotions and for enabling them to do so

Advertising and Business