COMFORT CHOICE
Mark Identification

COMFORT CHOICE

Serial Number

77053211

Filing Date

Nov 29, 2006

Trademark by

HUMANA INC.

Classification Information

Printed materials, namely, brochures, forms, reports, and booklets, all featuring information regarding comprehensive eldercare services and eldercare needs

Paper Goods and Printed Matter

Health care cost management services for health care benefit plans of others; medical cost management; cost management for health care service plans of others; providing referral services to the elderly in the fields of health care and well-being, wellness and nutrition, medical equipment and medical supplies, transportation, housing and home repair, financial counseling and financial services, insurance services, community services and resources, home security systems and personal emergency response systems, and legal services

Advertising and Business

Administration of pre-paid health care benefit plans for medical care services provided to elderly and chronically ill populations; insurance services, namely, claims administration of health care services

Insurance and Financial

Managed health care services; health care in the nature of health maintenance organizations (HMOs) and preferred provider organizations (PPOs); health care services, namely, conducting disease management programs for elderly and chronically ill populations, and providing in home health care and health and well-being evaluations; providing health care information; home health care services, namely, arranging for home care for insurance provider members in the nature of providing in-home assisted living services; home nursing aid services, namely, arranging for home nursing aid services for insurance provider members, namely, incontinence care, medication management, and hospice services; hospice services

Medical, Beauty & Agricultural

Case management services, namely, coordination of independent and assisted living services to seniors and others needing assistance with daily activities; case management services, namely, arranging for and the coordination of home care services for seniors and others needing medical care, assistance with administration of medicine, long term health care services, nursing and skilled nursing services, meal preparation, and physical, occupational and speech therapy programs; personal care assistance of activities of daily living, such as personal grooming, companionship, and home management

Personal