COLLECTIVE IMAGINATION
Mark Identification

COLLECTIVE IMAGINATION

Serial Number

87523861

Filing Date

Jul 11, 2017

Trademark by

MAGIC LEAP INC.

Classification Information

Wearable computer hardware; computer hardware; computer software for recording, storing, transmitting, receiving, displaying and analyzing data from wearable computer hardware; virtual reality game software; augmented reality game software; mixed reality game software; computer software, namely, virtual, augmented and mixed reality software programs for transmitting, receiving, downloading, sharing, displaying, and interacting with audiovisual content, documents, files and data in the field of business and entertainment; audio recorders; video recorders; data processing apparatus; computer central processing units; interactive computer software for transmitting, receiving, downloading, sharing and displaying audio and video files, documents and data in the fields of business and entertainment; wearable computer peripherals and operating software for connection to computers and mobile devices to enable virtual reality experiences; virtual reality glasses and headwear; head-mounted video displays; user interfaces, namely, headsets, remote control units and wearable computer peripherals for connecting with computers; UPI (universal peripheral interface) software for interacting with, transferring and receiving audio-visual files, documents, image files and data in the fields of business and entertainment; computer operating software for video display devices; optical devices, namely, eye pieces for helmet mounted displays; headsets for virtual reality games

Electrical and Scientific Apparatus

Comic books and graphic novels enhanced with specialized covers and content; books, newspapers, photographs, magazines and periodicals in the fields of virtual reality, augmented reality, computer technology, current events, medicine, culture, pop culture, music, concerts, food, style, apparel, toys, home office products, news, video entertainment, academia, lifestyle and sports; children's interactive educational books

Paper Goods and Printed Matter

Audio-visual headsets for use in playing virtual, augmented and mixed reality electronic games; hand held units for playing electronic games; hand held units for playing video games adapted for use with an external display screen or monitor; electronic educational game machines for children; electronic games for the teaching of children

Toys and Sporting Goods

On-line retail store services featuring downloadable virtual, augmented and mixed reality applications, sound, music, image, video and game files, recorded musical and sports performances, recorded motion pictures, and recorded educational programs; on-line advertising and marketing services; advertising and promotional services; Internet advertising services; digital advertising services; advertising and marketing

Advertising and Business

Streaming of audio, visual and audiovisual material of a virtual, augmented and mixed reality nature via a global computer network; communication services, namely, electronic transmission of data and documents among users of computers concerning augmented and virtual reality; providing on-line facilities for real-time interaction with other computer users concerning consumer product ratings, reviews and recommendations, and concerning topics of general interest; provision of on-line forums for users for the sharing and transmission of information concerning product reviews and product purchasing information; computer aided transmission of messages and images

Telecommunications

Educational and entertainment services, namely, a continuing program featuring virtual, augmented and mixed reality games and educational demonstrations by means of web-based applications and computer networks; on-line journals, namely, blogs featuring information relating to technology for delivering virtual, augmented and mixed reality experiences; entertainment services, namely, providing virtual, augmented and mixed environments in which users can interact for recreational, leisure or entertainment purposes; providing entertainment information relating to movies, television shows, music, magazines, books, audiobooks, and games; providing a website featuring blogs and non-downloadable publications in the nature of books, magazines, brochures, pamphlets, newspapers, articles, manuals, newsletters, journals, workbooks, periodicals and catalogs in the field of virtual entertainment; providing online non-downloadable publications in the nature of comic books, graphic novels, fiction books and general feature magazines; entertainment services, namely, providing a web site featuring non-downloadable prerecorded music; providing on-line computer games; providing information, news and commentary in the field of entertainment; entertainment services, namely, providing on-line reviews of fiction and non-fiction books and movies, television shows, music, magazines, audiobooks, and games; rental of electronic books, films, movies and prerecorded videos that may be downloaded from an Internet website; providing a website featuring blogs about technology for delivering virtual, augmented and mixed reality experiences; providing a website featuring information about virtual, augmented and mixed reality gaming

Education and Entertainment

Database design and development; providing temporary use of non-downloadable computer software for transmitting, sharing, receiving, downloading, displaying and interacting with virtual reality content, text, images, audio files, audiovisual files, literature, data and documents; computer aided graphic design; providing information in the fields of computer technology and software development via a global computer network; technical support services, namely, troubleshooting in the nature of diagnosing computer hardware and software problems; computer services, namely, cloud hosting provider services; providing temporary use of on-line non-downloadable cloud computing software for use in electronic storage of data and for creating virtual, augmented and mixed reality applications and environments; computer software development in the field of mobile applications; application service provider, namely, hosting, managing, developing, and maintaining applications, software and web sites of others in the fields of personal productivity, wireless communication, information access, and remote data management for wireless delivery of content to mobile electronic devices; providing temporary use of non-downloadable computer software for connecting doctors with medical patients and providing medical information to doctors

Computer and Scientific