CLUB SERRANO

Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; Providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services; Administrative processing of loyalty coupons for frequent use and for purchase of goods and services

Providing casino services featuring stored value membership cards for redeeming cash, discounts, and other benefits; Providing casino services featuring a casino players rewards program