CLUB PREMIER ORO

CUSTOMER LOYALTY SERVICES AND CUSTOMER CLUB SERVICES, FOR COMMERCIAL, PROMOTIONAL AND/OR ADVERTISING PURPOSES FOR THE PROMOTION OF THE SALE OF AIRLINE TRAVEL AND RELATED GOODS AND SERVICES; ISSUING GIFT CERTIFICATES WHICH MAY THEN BE REDEEMED FOR GOODS OR FOR THE PROMOTION OF THE SALE OF AIRLINE TRAVEL AND RELATED GOODS AND SERVICES; PROVIDING INCENTIVE AWARD PROGRAMS FOR CUSTOMERS AND EMPLOYEES THROUGH THE DISTRIBUTION OF PREPAID STORED VALUE CARDS FOR THE PURPOSE OF PROMOTING AND REWARDING LOYALTY FOR THE PROMOTION OF THE SALE OF AIRLINE TRAVEL AND RELATED GOODS AND SERVICES; PROVIDING INCENTIVE AWARD PROGRAMS THROUGH ISSUANCE AND PROCESSING OF LOYALTY POINTS FOR PURCHASE OF A COMPANY'S GOODS AND SERVICES FOR THE PROMOTION OF THE SALE OF AIRLINE TRAVEL AND RELATED GOODS AND SERVICES; BUSINESS ADMINISTRATION OF CONSUMER LOYALTY PROGRAMS FOR THE PROMOTION OF THE SALE OF AIRLINE TRAVEL