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Online search engine marketing service for small-to-medium sized businesses, namely, application service provider featuring software used by businesses to self-manage, analyze, and improve search engine marketing performance in real time; application service provider featuring software used by search engine advertising agencies to assist small and medium-sized business clients to self-manage search advertising campaigns; providing temporary use of online non-downloadable software featuring an online open application program interface and suite of online advertising management and analysis tools for use by search advertising networks