CINEPLAY DIGITAL CINEMA PROGRAMS

THE PROMOTION AND DISTRIBUTION OF ALTERNATIVE CINEMA ENTERTAINMENT PROGRAMMING TO BE DISTRIBUTED VIA FILM STOCK AND/OR CINEMA DIGITAL DISTRIBUTION AND PROJECTION SYSTEMS; AS WELL AS DISTRIBUTED VIA BROADCAST MEDIA BROADCAST, RECORDED ELECTRONIC MEDIA, OR PRINT MEDIA, OR VIA LIVE PERFORMANCES OUTSIDE AND WITHIN THE CONFINES OF THE CINEMA ENVIRONMENT; THE INVOLVED ALTERNATIVE PROGRAMMING MAY INCLUDE MUSIC, SPORTS, LIVE THEATRE, NEWS AND OTHER ENTERTAINMENT TYPES OF PROGRAMMING, AS WELL AS REAL LIFE EVENTS PORTRAYED BY ACTORS AND NONACTORS; THE PROGRAMMING PORTRAYALS MAY INCLUDE CANDID ARTIST INTERVIEWS AND OTHER EDITORIAL ENTERTAINMENT CONTENT AND RELATED FEATURES; SUCH PROGRAMMING CONTENT WILL BE USED TO PROMOTE THE ARTISTS' AND NONARTIST' SALES OF MERCHANDISE, ASSOCIATED LICENSING RIGHTS, AND LIVE CONCERT PERFORMANCES BY THE ARTISTS RELATED TO THE CINEPLAY PROGRAMS; THE PROGRAMS MAY INVOLVE TICKET SALES, AS WELL AS COMMERCIAL ADVERTISEMENTS, PRODUCT PLACEMENT AND SPONSORSHIPS; THE PROGRAMMING AND RELATED BUSINESS ACTIVITIES SHALL BE CONDUCTED ON BOTH A DOMESTIC AND AN INTERNATIONAL BASIS