CHOOSE HEART
Mark Identification

CHOOSE HEART

Serial Number

88566863

Filing Date

Aug 5, 2019

Trademark by

SOUTHWEST AIRLINES CO.

Classification Information

Promoting the sale of credit card accounts through the administration of incentive award programs; promoting the sale of goods and services of others by means of an incentive awards program; providing an incentive award program for customers through the issuance of awards for air travel; business administration of frequent flyer programs; credit card registration services

Advertising and Business

Credit card authorization services; credit card payment processing services; issuance of credit cards through a licensee; electronic commerce payment service enabling customers to use loyalty points, reward points and miles to make purchases

Insurance and Financial

Airline transportation services; air transportation of passengers and freight; air transportation services featuring a frequent flyer bonus program; making reservations and bookings for transportation; online transportation reservation and travel ticket reservation services; providing a website featuring information in the field of air transportation; providing automated check-in and ticketing services for air travelers; travel agency services, namely, making reservations and bookings for transportation; providing transportation information to travelers regarding fares, timetables, and fees

Transportation and storage

Providing information on entertainment, sporting and cultural events and venues, amusement parks, tourist attractions, and recreational activities; ticket reservation and booking services for entertainment, sporting and cultural events and venues, amusement parks, tourist attractions, and recreational services

Education and Entertainment

Making hotel reservations for others; providing personalized information about hotels and temporary accommodations for travel via the internet; providing a website featuring information in the field of hotels and temporary accommodations for travelers

Hotels and Restaurants