CHOICES GOING BEYOND MILES
Mark Identification

CHOICES GOING BEYOND MILES

Serial Number

78872166

Filing Date

Apr 28, 2006

Trademark by

MILEAGE PLUS HOLDINGS LLC

Classification Information

Promoting the sale of goods and services of others via a consumer rewards program under which consumers may redeem credits earned in the airline loyalty program toward the purchase of goods and services, such as air transportation, car rentals, and general merchandise, but excluding credit and debit card services

Advertising and Business

Transportation of persons, property and mail by air

Transportation and storage