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Computer software, namely, downloadable software for use with mobile devices that enables registered users to participate in a variety of promotional offers and activities and, by doing so, obtain prizes consisting of merchandise, product and service discounts, digital content and bonuses by visiting retail locations and scanning featured product codes

Providing temporary use of online, non-downloadable software for use with mobile devices that enables registered users to participate in a variety of promotional offers and activities and obtain prizes consisting of merchandise, product and service discounts, digital content and bonuses by visiting retail locations and scanning featured product codes; providing a website that gives users the ability to participate in a variety of promotional offers and activities, and obtain prizes consisting of merchandise, product and service discounts, digital content and bonuses by visiting retail locations and scanning featured product codes