CHANGING ADVERTISING FOR GOOD
Mark Identification

CHANGING ADVERTISING FOR GOOD

Serial Number

87264151

Filing Date

Dec 9, 2016

Registration Date

Jan 30, 2018

Trademark by

MAGNITE INC.

Active Trademark

Classification Information

Downloadable computer software for customizing, tailoring, targeting, blocking and filtering advertising and content and advertising management; computer software for customizing, tailoring, targeting, blocking and filtering advertising and content and advertising management; Downloadable cloud-based software for customizing, tailoring, targeting, blocking and filtering advertising and web content and advertising management; Computer software that facilitates the placing and blocking of advertisements based on expressed consumer interests and consumer activities; Computer software for disseminating advertising for others

Electrical and Scientific Apparatus

Providing advertising services and digital advertising services and distribution of advertising materials; providing advertising services and digital advertising services and distribution of advertising materials and content via the Internet, mobile, video, and other digital formats; ad serving, namely, placing advertisements, videos, and advertising content for others; advertising inventory management; data optimization in the nature of analysis of business data relating to advertising performance; providing advertising services and digital advertising services, namely, serving, targeting, and tracking of advertising materials; providing advertising services and digital advertising services, namely, tracking, reporting, and billing of advertising expenditures; providing advertising services and digital advertising services, namely, tracking, reporting, and quality certification of advertising performance

Advertising and Business

Providing online non-downloadable software for display of advertising impressions, and participation in advertising auctions and exchanges and also featuring real time bidding; providing on-line non-downloadable software for managing advertisements featuring analytics and reporting, brand control, and general optimization of content and digital content via the Internet, mobile, wireless networks, and other digital formats; providing on-line non-downloadable software for ad-serving, tracking, and reporting services for buyers of advertising and sellers of advertising; providing online non-downloadable software for auction exchanges for buying and selling advertising and advertising space; providing online non-downloadable software for use in the display of advertising and participation in advertising auctions; providing online non-downloadable software for advertising inventory management, managing digital advertising representation, distribution, serving, audience targeting, tracking, billing, reporting and quality certification; providing temporary use of on-line non-downloadable cloud computing software for display of advertising impressions, and participation in online advertising auctions and exchanges and also featuring real time bidding; providing temporary use of on-line non-downloadable cloud computing software for managing advertisements featuring analytics and reporting, brand control, and general optimization of content and digital content via the Internet, mobile, wireless networks, and other digital formats; providing temporary use of on-line non-downloadable cloud computing software for ad-serving, tracking, and reporting services for advertisers and publishers; providing temporary use of on-line non-downloadable cloud computing software for auction exchanges for buying and selling advertising space; providing temporary use of on-line non-downloadable cloud computing software for use in the display of advertising and participation in advertising auctions; providing temporary use of on-line non-downloadable cloud computing software for use advertising inventory management, managing advertising representation, distribution, serving, audience targeting, tracking, billing, reporting and quality certification; Platform as a service (PAAS) featuring computer software platforms for optimization of advertising impressions, and participation in advertising auctions and exchanges and also featuring real time bidding; Platform as a service (PAAS) featuring computer software platforms for managing advertisements featuring analytics and reporting, brand control, and general optimization of content and digital content via the Internet, mobile, wireless networks, and other digital formats; Platform as a service (PAAS) featuring computer software platforms for ad-serving, tracking, and reporting services for advertisers and publishers; Platform as a service (PAAS) featuring computer software platforms for auction exchanges for buying and selling advertising space; Platform as a service (PAAS) featuring computer software platforms for use in the optimization of advertising and participation in on line advertising auctions; Platform as a service (PAAS) featuring computer software platforms for use advertising inventory management, managing advertising representation, distribution, serving, audience targeting, tracking, billing, reporting and quality certification; providing on-line non-downloadable software for managing advertisements featuring analytics and reporting, brand control, and general optimization of content via video, television, cable, satellite, and radio; providing temporary use of on-line non-downloadable cloud computing software for managing online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via video; Platform as a service (PAAS) featuring computer software platforms for managing online advertisements featuring analytics and reporting, brand control, and general optimization of content via video

Computer and Scientific