75394131
Nov 21, 1997
Computer-based decision support system that enables retailers, manufacturers, consultants, and other businesses to assess the merits of new product proposals The Software focuses management attention towards key success factors, marketing math, sophisticated marketing analysis techniques, and easy-to-use reports based on user's input The Software enables users to store and analyze proposals according to key success factors based on the company's own new product history The Software also facilitates rating of proposals by reviewers and stores
Electrical and Scientific Apparatus