CHALLENGER SELLING: TAKING CONTROL OF THE CUSTOMER CONVERSATION
Mark Identification

CHALLENGER SELLING: TAKING CONTROL OF THE CUSTOMER CONVERSATION

Serial Number

85747167

Filing Date

Oct 5, 2012

Trademark by

CEB INC.

Classification Information

Printed matter, namely, books, handouts and workbooks in the field of corporate best practices, sales professional development, support and management; printed instructional and teaching material in the field of corporate best practices, sales professional development, support and management; books in the field of corporate best practices, sales professional development, support and management; Printed periodical publications in the field of corporate best practices, sales professional development, support and management; leaflets about corporate best practices, sales professional development, support and management; printed forms and questionnaires on corporate best practices, sales professional development, support and management; articles of stationery; office requisites, other than furniture, namely, paper embossers, writing implements, and notepads

Paper Goods and Printed Matter

Business management advice and assistance; consultancy and expert services all relating to business, namely, business consulting services and business efficiency expert services; personnel management advice; data processing, data verification, namely, employment verification and data management for business purposes, namely, information and data compiling and analyzing relating to business management; commercial and personnel information services, namely, information about commercial management and information about personnel management; employment and personnel consultancy and management services; arranging and conducting business and commercial conferences; statistical studies, namely, compilation of statistics and provision of statistical information, all relating to personnel recruitment; career advice, namely, employment counseling in the field of sales opportunities; testing of individuals to determine employment skills; consultancy services relating to the assessment, development and application of human resource; business information and advisory services; preparations of business reports, all relating to the foregoing; information services, namely, providing educational information in the field of business; career advice, namely, providing employment information in the field of recruitment, careers, job resources and listing, and resumes

Advertising and Business

Educational courses, instructional courses and training services in the field of business, personnel management, vocational testing and guidance, personality testing, and psychological examination; arranging and conducting educational and training conferences in the field of corporate best practices, sales professional development, support and management and seminars in the field of corporate best practices, sales professional development, support and management; production of sound and video recordings; lease and rental of instruction and teaching materials

Education and Entertainment

Providing online non-downloadable software for use by personnel to perform vocational testing and provide vocational guidance and to perform personality testing and psychological examination to assess career opportunities and aid in vocational placement

Computer and Scientific