Mark Identification

CELLERATE

Serial Number

78115074

Filing Date

Mar 15, 2002

Trademark by

ALLIANCE DATA SYSTEMS CORPORATION

Classification Information

Marketing and business information services, namely, developing and administering customer performance tracking, reward and incentive programs for cellular phone subscribers; providing a computer database in the field of consumer demographics and buying preference information

Advertising and Business

Providing credit card, debit card, charge card, and stored value card transaction authorization and settlement services; electronic funds transfer

Insurance and Financial