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ADVERTISING, MEERCHANDISING AND PROMOTION OF THE SALES OF GOODS & SERV ICES OF OTHERS BY MEANS OF CAMPAIGNS INVOLVING PARTICIPATION BY NON-PR OFIT CLUBS & SERVICE ORGANIZATIONS, GROUPS ORASSOCIATIONS COMPETING FOR CASH AWARDS BY TURN-IN TO SPONSORING MEDIA, BOX TOPS, BOTTLE CAPS, SALS SLIPS, RECEIPTS AND OTHER EVIDENTIARY PROOF OF PURCHASE FROM PAR TICIPATING MERCHANTS, FIRMS ANDCOMMERCIAL ORGANIZATIONS DESIGNATED AS PARTICIPANTS