CCA BUYER'S GUIDE

ADVERTISING, MERCHANDISING AND PROMOTIONOF THE SALES OF GOODS AND SER VICES OF OTHERS BY MEANS OF CAMPAIGNS INVOLVING PARTICIPATION BY NON-P ROFIT CLUBS AND SERVICE ORGANIZATIONS, GROUPS OR ASSOCIATIONS COMPET- ING FOR CASH AWARDSBY TURN-IN TO SPONSORING MEDIA, BOX TOPS, BOTTLE C APS, SALES SLIPS, RECEIPTS AND OTHERS EVIDENTIARY PROOF OFPURCHASE FR OM PARTICIPATING MERCHANTS, FIRMS AND COMMERCIAL ORGANIZATIONS DESIGNA TED AS PARTICIPANTS