CAPTIVATE

Computer software for targeting and engaging with consumers via mobile applications based on location-based services and mobile-detected consumer activities and circumstances, namely, for mobile notifications, advertisements, promotions, and related information delivered to consumers through mobile devices

Computer consulting services; providing temporary use of non-downloadable online software tools for use by users in defining and executing mobile advertising and promotional campaigns, and for analytics services for tracking and reporting on consumer behavior, trends, and response to advertising and promotional campaigns