CANOE SERVICE ASSURANCE

Advertising services, namely, enabling and implementing client addressable advertising across multiple multichannel video programming distributor participants, collecting and reporting of campaign-level data and analytics, ad campaign pre-launch preparations in the nature of content and category review, audience segment validation, audience segment distribution and notification, and campaign configuration validation, continuous ad campaign monitoring and troubleshooting for others for business purposes, collection of campaign metrics for performance analysis, and post-campaign attribution support for administrative and business purposes

Communication services, namely, providing workflow notification to clients and distributor participants, namely, automated notifications of audience segment delivery and content readiness, content approval requests, and content disapproval notifications