CALLTELLIGENCE

Advertising services, namely, measuring the effectiveness and value of advertising media; counting the number of telephone calls placed by the public in response to a particular advertisement and determining the callers' activity prior to, during and as result of such calls; recording phone calls placed by the public in response to a particular advertisement and determining the words spoken during such recorded phone calls; and generating reports summarizing and analyzing phone calls placed by the public in response to a particular advertisement and providing advertising recommendations in relation thereto